Privacy Policy: For Your Peace of Mind
Effective Date: July 20, 2026
First Response Towing and Roadside Services LLC respects your privacy. This policy explains what information may be collected, how it may be used, and the steps taken to protect it.
We collect only the information reasonably needed to provide towing, vehicle transport, roadside assistance, quotes, scheduling, payment processing, and customer support.
Information We May Collect
Depending on the service requested, we may collect:
Your name
Phone number
Email address
Pickup location
Vehicle destination
Vehicle year, make, model, and condition
Photos or notes related to the vehicle
Information provided through calls, text messages, email, or website forms
Payment and transaction information
Basic website-use information collected through Google services
How Your Information Is Used
Your information may be used to:
Respond to your call or service request
Prepare an accurate quote
Schedule towing or roadside assistance
Provide arrival-time and service updates
Confirm pickup and delivery
Send vehicle or delivery photos
Process payments
Maintain service, accounting, tax, and business records
Improve customer service and website performance
Prevent fraud, misuse, or security problems
Calls and Text Messages
When you contact First Response Towing and Roadside Services LLC, we may call or text you about:
Your quote
Your service location
Arrival time
Vehicle condition
Pickup or delivery
Payment
Completion of the requested service
Your phone number is not used for unrelated marketing messages without your permission.
Standard phone or text-message charges from your carrier may apply.
Payment Information
Payments may be processed through a third-party payment provider.
First Response Towing and Roadside Services LLC does not normally store complete credit-card or debit-card numbers. Payment providers may collect and process payment information under their own privacy and security policies.
Photos and Service Records
Photos may be taken to document:
Vehicle condition
Loading
Securement
Pickup
Transport
Delivery
These photos may be kept as part of the service record.
Real job photos may be used on the website, Google Business Profile, or business advertising. Reasonable care will be taken to avoid displaying customer names, addresses, documents, or other private information. License plates may remain visible when they are part of an ordinary public vehicle photograph unless there is a specific reason to conceal them.
Website Information and Cookies
The website may use cookies and services provided by Google or other trusted providers.
These services may collect general information such as:
Device type
Browser type
Pages visited
Date and time of a visit
Approximate location
How a visitor reached the website
Actions taken on the website
This information helps measure website performance, understand how customers find the business, improve advertising, and maintain website security.
Google Ads and Analytics
First Response Towing and Roadside Services LLC may use Google Ads, Google Analytics, Google Business Profile, and related Google services.
Google may use cookies, device information, and activity data to measure advertising results and website visits. Google’s collection and use of information are controlled by Google’s own privacy policies and account settings.
Sharing Your Information
First Response Towing and Roadside Services LLC does not sell or rent customer information.
Information may be shared only when reasonably necessary with:
Payment processors
Repair shops
Dealerships
Vehicle owners
Authorized pickup or delivery contacts
Insurance companies when requested or required
Towing or business-service providers assisting with an authorized job
Website, communication, accounting, or technology providers
Law enforcement, courts, government agencies, or legal representatives when required by law
Only information reasonably needed for the task should be shared.
Data Security
Reasonable steps are taken to protect customer information from unauthorized access, loss, misuse, or disclosure.
These steps may include:
Password-protected accounts
Limited access to business records
Secure payment providers
Updated devices and software
Removal of records that are no longer needed
No website, phone, email system, or electronic-storage method can be guaranteed to be completely secure.
The Federal Trade Commission recommends that businesses collect only what they need, protect retained information, properly dispose of unneeded information, and prepare for possible security incidents. (Federal Trade Commission)
How Long Information Is Kept
Service, payment, communication, and business records may be kept for as long as reasonably needed for:
Customer service
Accounting
Taxes
Insurance
Legal compliance
Dispute handling
Business records
Information that is no longer needed may be deleted, destroyed, or securely disposed of.
Your Privacy Choices
You may contact First Response Towing and Roadside Services LLC to:
Ask what personal information is held about you
Correct inaccurate information
Request deletion of information that is not legally or reasonably required to be kept
Ask questions about how your information is used
Request that nonessential communications stop
Colorado privacy law may provide qualifying consumers with rights involving access, correction, deletion, and certain uses of personal information. The law mainly applies to organizations meeting specific processing thresholds, but this policy still provides customers with a clear way to make reasonable privacy requests. (Colorado Attorney General)
Children’s Privacy
The website and services are intended for adults requesting towing, vehicle transport, or roadside assistance.
First Response Towing and Roadside Services LLC does not knowingly collect personal information from children.
External Links
The website may include links to Google, payment providers, repair shops, social-media pages, or other third-party websites.
First Response Towing and Roadside Services LLC is not responsible for the privacy practices or content of outside websites.
Changes to This Policy
This privacy policy may be updated when business practices, technology, services, or legal requirements change.
The effective date at the top of this page will be changed when a meaningful update is made.
Contact Information
Questions or privacy requests may be directed to:
First Response Towing and Roadside Services LLC
Website: www.firstresponsetowingrs.com
Phone: 970-571-4566
This version is more complete than the earlier one while still staying simple enough for customers to understand. It should accurately match how you operate, but it is not a substitute for review by a Colorado attorney.